Did you know many companies will match employee donations, dollar for dollar, to eligible nonprofits and their charitable fundraising events? However, many donors simply lack the awareness of these matching programs. This lack of awareness costs nonprofit organizations to leave behind billions of dollars in corporate matching gifts every year.
While corporations create the programs, there are a number of workplace giving pitfalls that result in low employee participation. As a nonprofit organization, it’s your responsibility to ensure your constituents are aware of corporate matching gift programs, and encourage participation!
We previously discussed different ways to maximize your matching gift revenue, including donor acknowledgement letters. This time, let’s go a bit more in depth.
Here are two sample letters that promote matching gifts to existing and potential donors:
1. Donor Acknowledgement Letter from a Nonprofit Organization
Thank you for your [$XX] donation to [organization name]! Your generosity helps further our mission to […].
Did you know that it may be possible to double your donation, doubling the impact of your gift to [organization name]? Many companies match employee donations, dollar for dollar, to nonprofit organizations like ours. Please consider checking with your company to see if it offers a matching gift program!
If you have any questions about matching gifts and how they work, please email us at [organization’s MG email address].
Your donation to [organization name] demonstrates your passion for and commitment to our mission. To learn about other ways to get involved, you can:
- Sign up for our [weekly/monthly/etc.] newsletter.
- Follow us on Facebook, Twitter, Instagram, Linked In, etc.
- Volunteer for [upcoming event]
Thank you again for your generous support!
- [Donor Name]
- [Donor Address]
- [Contribution Amount]
Please keep this letter as a receipt of your donation. All donations are tax deductible to the fullest extent of the law. No goods or services were provided for this contribution. [Organization Name] is a charitable corporation with 501(c)(3) tax-exempt status in the United States.
U.S. Tax Exempt Number: [XX-XXXXXXX]
2. Peer-to-Peer Fundraising Letter
As you may or may not know, I am participating in the upcoming [event], hosted by [organization name], which I am really excited about!
This event aims to [mission of the event].
Many of you know the reason I passionately support this cause, but here’s my story in case you don’t: [participant’s story].
I’m writing to you in hopes that you will consider supporting me by making a tax-deductible donation to the cause. Any donation, however small, is a step in the right direction!
If you decide to donate, might I ask you to take another few minutes to see if your employer will match that donation? Thousands of companies around the country will match employee donations, dollar for dollar, to eligible causes such as this one. It should only take a few minutes of your time, and it can literally double your donation, thereby doubling the impact of your gift!
If you have questions about matching gifts and how they work, you can send an email to [organization name]: [MG email]
Thank you so much in advance for your time and consideration!
See you at [event name]!
Adam Weinger is the President of Double the Donation, a company focused on helping nonprofits increase the amount of money they raise from corporate matching gift and volunteer grant programs. Follow Double the Donation on Twitter or LinkedIn.