Last week, we were honored to participate in a fundraising study done by craigconnects, Craiglist’s Craig Newmark’s organization aimed to “give the voiceless a real voice and the powerless real power.” It’s always exciting to see other prominet individuals positively weigh in on your industry and mission.
The study, presented as an infographic, highlights the incredible growth of crowdfunding and peer-to-peer fundraising initiatives in the nonprofit industry. To give you a taste, we’ll pull a few data points. We encourage you to take a peak at the infographic though.
Did you know?
The number of charitable donations through peer-to-peer fundraising grew last year by 50%.
From 2012-2013, there was a 60% growth in funds raised through peer-to-peer fundraising alone.
28% of those who donate to peer-to-peer fundraising campaigns are repeat donors.
Here’s what Mark Sutton, our Nonprofit General Manager, said when asked what makes a nonprofit successful with peer-to-peer fundraising.
“The organizations that raise the most money on FirstGiving are the nonprofits that help their supporters help them. They are the organizations that can identify and nurture their most passionate supporters and arm them with the tools they need to be effective cause ambassadors and fundraisers. Having a peer-to-peer fundraising worthy event, like a fun run, polar plunge, and/or marathon, doesn’t hurt either.” – Mark Sutton
Think your organization has what it takes to embark on a successful peer-to-peer fundraising campaign? We’ve got an ebook for that.