FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising

Subscribe by Email

Your email:

SEARCH THE BLOG

ResourceLibraryBlogButton resized 252

SOCIAL MEDIA

FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising 

FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising

Press Inquires

Current Articles | RSS Feed RSS Feed

Marathon Fundraising Study: Benchmarking Success

  
  
  


FirstGiving has a long history of working with marathon fundraising teams and independent fundraisers. In 2010, 907 Boston Marathoners raised money for 114 nonprofit organizations using the FirstGiving online fundraising platform. Together they raised $2,696,896.

FirstGiving has created the first-ever landmark report and benchmarking guide of endurance event fundraising. Our report, the Marathon Fundraising Success Guide for Nonprofit Organizations, offers analysis, insights, and key takeaways for nonprofit organizations based on fundraiser and donor behavior.

Online fundraising for endurance events as a percentage of total funds raised continues to grow.

Overall, 73% of all funds raised were collected online. The average page received $2,973. Offline donations contributed another $1080 per page. The Boston Marathon requires that its official nonprofit partners raise a minimum of $3,250. Runners that do not meet that minimum are charged the difference to their credit cards. FirstGiving Boston Marathon fundraisers raised, on average, almost $800 over the minimum fundraising requirement.

The majority of donors contribute amounts of either $25 - $75 or $100- $150.


Overall, the largest category of donations is in the range of $25 - $75. The second highest donation range is $100 - $150. We also found that donations in the $100 - $150 range are critical to meeting the minimum fundraising requirement.

To raise $3,250, fundraisers need a minimum of 36 - 40 individual contributions on their fundraising page.

Analysis of number of donations revealed that the median number of donations was 38, and the average number was 36. The majority of fundraisers who met their minimum requirement acquired between 36 and 40 donations per page.

Top fundraisers were able to secure significantly more donations in the $100 - $125 range than the rest of the pack.

When we separated out the fundraisers who raised over $7,500, we found that one of the commonalities was their ability to generate twice the number of donations in this range.

The majority of the donations arrive in the four months prior to the marathon, but donation amounts are highest seven to five months prior to the event.

Over 90% of the donations to fundraisers occurred in the four months prior to the marathon. However, the average donation amount was higher seven to nine months prior to the marathon.

This report also includes:

  • average number of donations per page needed to meet different fundraising goals

  • breakdown of online donation distribution by amount on the average fundraising page

  • breakdown of online donation distribution by amount on a top fundraiser's page

  • what differentiates the top 25% of fundraisers from the rest of the pack

  • pilot test to activate last-minute fundraisers

  • fundraising in practice - tips for fundraising advice from Boston marathon fundraisers

  • resources for fundraiser


Download the report to find out

  • how marathon fundraisers typically raise money



  • how donors typically donate to fundraisers



  • what sets top fundraisers apart from everyone else



  • when should marathoners begin fundraising, and why



  • why marathon runners raise money for a nonprofit



  • whether or not endurance event fundraisers likely to raise money for for the same nonprofit again


There's a lot of great information for nonprofit organizations that have marathon fundraising teams, and marathoners that want to learn about best fundraising practices.  Download a copy of our Marathon Fundraising Success Guide
here.

Comments

Currently, there are no comments. Be the first to post one!
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics