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FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising 

FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising

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Mashable.com: What your organization can learn from Google

  
  
  
 



Daniel Atwood wrote an insightful article on Mashable.com last week on what digital nonprofits could learn from companies like Google. “Atwood works with organizations in the social sector to craft meaningful experiences for customer and constituents and to find innovative product, campaign and messaging ideas in unexpected places.”



In a similar tone of Jeff Jarvis’ “What Would Google Do?", Atwood outlines the changes nonprofits are undergoing as we shift to the digital nonprofit 2.0. Communicating how, previously, nonprofits had embraced online tools that simply revolved around increasing efficiency. This meant the adoption of email, social media, and other online tools like Google Docs. However, according to Atwood, this new phase centers around building tools, not simply using them.



Atwood highlights Kiva and Google People Finder, as early examples. Noticing the shift from fundraiser to platform creator, he states that nonprofits are moving away from contributors to actors of social change. He believes the digital nonprofits of tomorrow will be those who build the tools that the everyday citizen can leverage to positively impact their world.



You can read the full article
here.



 



 freefotouk's photo was altered for this post.

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