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FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraisingFirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising 

FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising

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How to “package” your nonprofit according to Steve Jobs

  
  
  
 



Tom from The Agitator, a blog for nonprofit fundraising and marketing, shared the importance of “packaging” for a nonprofit. He had been inspired by Walter Isaacson’s biography on Steve Jobs. We know how important branding is to your nonprofit, so we wanted to share some enlightening points from the article to get you thinking about “packaging” your nonprofit.



What does “packaging” mean for your nonprofit?



“Packaging” is your nonprofit’s first impression. How your organization carries itself and how your supporters and donors view you.



Tom closes the post with the question, “does your packaging suggest there’s something special inside?” This really got us thinking. How are you “packaging” your donation process? Your website? Email newsletters? Direct mailers? Annual reports? As Apple’s Design Chief Jony Ive would say, are you creating theatre from your packaging? Are you telling a story? Your nonprofit may be fulfilling your mission for breast cancer awareness, but is your image exactly how you want it to be?



It’s not only necessary to do good, it’s important to look good



Steve Jobs’ mentor, Mike Markkula, stressed this philosophy when Apple was just starting.

“People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”


Your organization must not only do good work, but it has to look credible, organized and professional. You must be dedicated in doing this throughout your campaigns, events, and marketing strategies.



A great way to package your nonprofit’s image in a shareable piece of content is with a video. Download our free webinar on video storytelling, “How to Inspire Action and Social Change through Video Storytelling.” 



 



Photo Courtesy Jim Trottier 2011

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