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FirstGiving, Online fundraising, fundraising websites, peer-to-peer fundraising

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How to use corporate donations to your advantage

  
  
  


According to a survey done by the Chronicle of Philanthropy, corporate giving to nonprofits rose by a modest 4% over the past year. Learn how your nonprofit can capitalize on this small, but important opportunity.



Corporate Giving Trends





The Chronicle of Philanthropy surveyed 115 companies in 2011, and found that corporate support only increased by 4%. Additional findings predict charitable budgets for 2012 as similar to those calculated in the last year. Though this year showed little change, the top thirteen companies still donated about 100 million to a number of nonprofits. These companies include Wal-Mart with 342.4 million, Goldman Sachs 337.3, along with five companies that increased their donation percentage by more than 50%. Starbucks and CSX increased their donation funds by an astounding 197% and 70%.



Big Losses, Big Hearts



Many corporations have suffered major losses in the last fiscal year both in stock and commercial sectors. Despite these developments a number of companies have remained active in charitable causes, and there was no significant decrease in their philanthropy budget. Companies that exemplified this were Bank of America, Caesars Entertainment, Office Depot, and First Data Corporation. In addition, companies were more likely to offer services, and free products if they could not provide as much monetary support.



How your nonprofit can benefit





Nonprofits have seen a trend in corporations, where they are looking to support one particular cause and “zero-in” on the issue. For instance, the search engine giant Google donated a reported 115 million to support causes opposing human trafficking and slavery.  They plan to focus on a certain issue each year, so the best way to target these companies is to know what their focus is. If you find that a company aligns with your cause, do not hesitate to reach out to them for donations or support with an event or campaign. They have the funds and means to help your mission.



Strengthen your fundraising efforts today with FirstGiving.



Photo courtesy of Digitalnative

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