How to Host a Facebook Contest for Your Nonprofit
A Facebook contest is a great way to boost online engagement for your nonprofit. We’ll cover the basics below but we ultimately recommend you check out Facebook’s official contest guidelines
First and foremost, Facebook requires organizations to run contests on third-party applications.
Here are 3 Facebook contest apps to check out:
Common contests done on Facebook:
- Sweepstakes - A sweepstakes contest has a high participation rate and provides your nonprofit with contestant information. These are great for promotional material giveaways. Have any t-shirts your nonprofit wouldn't mind giving away?
Make it easy to enter:
- Photo/Video entries - Photos and videos submissions are displayed in galleries that allow participants to browse and share entries. This is a great way to generate user content. However, these submission contests require more effort on the contestant’s end.
Make sure your contest is as easy to enter as possible. The larger the barrier to entry, the less contestants you’ll have, the less engagement you’ll get.
Showcase your cause:
Use contests to showcase your nonprofit’s cause. If you’re a wildlife preservation nonprofit, host a nature walk photo/video submission contest.
How to notify a winner:
Facebook clearly states that users must not notify winners through any Facebook communication platforms. These platforms include: messages, chats, or posts on profiles or pages. Direct emails and phone calls will work best.
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Photo Courtesy It's So Sunny! 2013