How to Send a Donor a Horrible "Thank You" Email
Thank you emails are critical. However, they’re pointless if you do them wrong. As a fun exercise, we thought we’d tell you what not to do instead of what you should do. Hopefully this will get the gears going ;)
How to send a donor a horrible thank you email:
Use generic copy
Let’s be honest, individual emails are creepy and no one likes the personal touch. Why would anyone want to feel special anyway? Generic copy works best. One size fits all right?
Make sure your email is plain
This is an email, not the Mona Lisa people. Stop wasting your time. Remember, engaging images distract readers. Don’t be annoying, your email should look like everyone else’s.
Forget the call to action
Quit bothering them already! They did their part. No need to ask them to do more right? Have some respect. Jeez.
Don’t explain how their donation was used
No one cares about the details. Details are hard and boring. Why include them? People love vague answers. Are we right or are we right?
Emails should be text heavy
Didn’t you hear? Emails should be long. Get all you need to say down in one email and don’t bug your donors again. You don’t want to be a pest now do you? Besides, people love reading. It’s not like they’re busy or anything...
Forget about checking whether email links work or not
Let’s be serious. No one clicks on those links anyway. Besides, we’re trying to be as efficient as possible folks! Aren’t you confident in your skills? No need to double check something you’re surely going to nail down first time around.
All cheesy jokes aside, personalized and engaging emails are a MUST. Whatever you do, DO NOT follow these rules ;)