How to be a horrible nonprofit social media user
A couple weeks ago we posted “How to send your donor a horrible thank you email." This week we jokingly explain how to be a horrible nonprofit social media user. These points may seem obviously incorrect but you can never be too careful!
Use social media as a traditional broadcast tool
Social media is the next phase in broadcast marketing. We’ve all seen radio, print, and television ads, social media is no different. Break out your wallets folks! Your nonprofit needs to push its message out. Buy your influence! Don’t worry about where it falls or who sees it. Any attention is good attention. Eyeballs are eyeballs right?
Focus on your nonprofit - forget the community
You’ve got an organization to promote. Don’t waste your time with the community. Only hit them up for money. If they give, great, if they don’t, leave. Never try to sway them overwise. They’ve made up their minds.
With all the social media posts out there, you’ve got to make sure your nonprofit takes up as much of the “ digital space” as possible. Flood the attention market! Your message is bound to stick right?
Don’t provide any links
Links are ugly. If your nonprofit is remarkable enough, supporters will go out of their way to search for your website and ways to help. Remember, if you bombard them enough, they will be sure to come. Persistency (borderline nagging) is the way to do it!
Have no calls to action
No one likes to be told what to do. Put your nonprofit out there and let the viewers decide the appropriate course of action. Will they donate? Will they download a brochure? Who knows!
Personal attention is creepy
You’re speaking to the masses remember? Not the individual. Don’t alienate the group by using pronouns like “you.”
Don’t have a constant flow of social media posts
Social media is a part of marketing and marketing is all about keeping your audience guessing. Blast them with social media posts one week then fall of the face of the earth the next. Keep them asking, “where did they go?” They’ll be begging for more. Trust us.
Ignore your supporters’ comments and questions
This is marketing, not therapy. Besides, your nonprofit is going to be the next big thing! You won’t have time to respond to comments. No need to waste your time now while you’re getting started. You’ll just disappoint them when you do finally cut them loose. Have a heart.