Newsflash: Just because your Event is Done, Doesn't mean your Fundraising is
Never underestimate the power of post-event donations. You’d be amazed with the numbers we’ve seen come in after an event has passed. The best part? This big change only takes a little push! Send out targeted emails the day after an event to update supporters on your fundraising goal. Remember, you should be thanking your supporters every step of the way. However once the event has passed, ask them to continue fundraising Try it! For greatest impact, send these reminder emails 1 week, 2 weeks, and 1 month after the event.
See the difference a little push can make:
Unsure of what to say? Consider the following message template:
Dear (SUPPORT NAME),
Thank you SO much for all of your hard work fundraising for us and for coming out to the race yesterday! Your efforts have led to our most successful fundraising event to date, raising a total of (AMOUNT RAISED)! We all had a great time! Check out our photos and top finishers here (LINK). We have big plans for using this funding, including (DETAILS)...
With that said, we’re hoping to dig a little deeper before the end of the week. You’ve done a truly amazing job fundraising so far with a total of (AMOUNT RAISED) on your fundraising page! We would invite you to send out one more request to friends and family asking for any last donations. If you can hit the $1,000 goal mark on your page, it will get us closer to our overall goal of $150,000. This additional funding will provide:
• Example 1
• Example 2
• Example 3
We cannot thank you enough for all of your efforts and continued support!
Your supporters may need a little help with messaging as well. Consider crafting a template message for them as well :)
Photo Courtesy rightee 2007